People know about digital marketing but many do not understand that it is an umbrella term. Knowing the different disciplines of digital marketing can help you better plan your marketing strategy based on these tools.
What Exactly is Digital Marketing?
Before going into the detailed bits of digital marketing, it is important to know the basics of the platform. As the name suggests, it involves marketing a brand using digital channels.
Thanks to advancements in technology, more people are now going online for their consumption of various content and media. While traditional marketing still exists, there is no doubt that the landscape is shifting towards digital. This is the reason why brands spend more on digital efforts.
Statistics show that there are more people going online every day. Nielsen Online reports that there are more than 4.1 billion internet users by the end of 2017. That’s based from the total population of 7.6 billion around the world.
Brands can no longer ignore that going digital is the way to go, especially with the ongoing improvements in technology and almost everyone owning a mobile device. It makes sense to advertise or to increase brand awareness using a platform where people spend more of their time on every single day.
What are the Areas of Digital Marketing?
What type of campaign is most suited for your brand? Explore these areas of digital marketing to find out:
Social Media Marketing
One of the most popular areas for digital marketers is social media. Almost everyone has a social media account whether it’s on Facebook, Twitter, Instagram, Reddit, etc. There are a lot of people there readily consuming content for hours on end.
These social media networks already have paid advertising options that are geared towards helping brands maximize their reach. Of course, there are still ways to organically grow brand awareness and reach. Most brands try to do this by attempting to go viral with their posts and contests.
Search Engine Optimization
Most brands tend to have websites that are geared towards converting visitors into leads and customers. In order to do that, you would have to get incoming traffic first. One of the best ways to get inbound traffic is through search engine optimization.
SEO specialists help make a website more visible to search engines and to searchers as well. It involves a lot of research, planning, and patience. SEO campaigns can take a few months before showing good results. It’s really an investment since consistent rankings need consistent SEO efforts all-year round. It tends to be more affordable in the long run too compared to paid advertisements.
Search Engine Marketing
SEM is different compared with SEO. SEM specialists tend to do more researching about possible keywords to target for bidding on Google Adwords. They can also serve as specialists for the Google Display Network ads that are found on most websites.
Sometimes, SEO specialists can also handle SEM campaigns. They are different disciplines but are similar in some aspects.
Email marketing is nothing new. People have been sending out invites and solicitations through email decades ago. The difference now is that there are a lot of tools available for automating the email marketing process.
Some tools even allow you to see whether an email has been seen by your prospective leads. Others can schedule your emails and send them out to your mailing list so you won’t have to write them individually. It saves time and effort.
Retargeting and Remarketing
Advertisers are getting smarter every day. There is now an option to target online users who seem to be interested in your brand.
As their name suggests, retargeting and remarketing are used to push ads to visitors that are marked as leads. This is done by collecting their data using cookies on websites or even on social media. For instance, you would want to push a bicycle ad on a user who recently viewed your blog about biking equipment. There is a higher chance of converting them into a customer since they already have an intent to learn more about the product.
Content is a must for all of the digital marketing areas. However, the discipline for creating content is also another different area in itself. A solid content marketing strategy is needed if you want to persuade and convert visitors into customers or subscribers.
There are a lot of types of content that can be posted online. Some of them include:
- Blog posts
- News articles and/or press releases
It should be worth noting that these areas should be studied if you want to really grasp the basics of digital marketing.
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