Social media engagement is an important factor for brands that want to gain more followers and extend their reach. However, it is no easy task.
You can hire a social media manager to take care of all your brand’s accounts, but you should be able to know the basics for organic social media growth. With the proper knowledge, you will be able to see if your social media manager is worth it.
Rule 1: Focus
This is not just about focusing on managing or overseeing your social media efforts. You should be able to focus on one or a few social media networks only.
The reason for this is that your efforts should be pooled into the social media networks that would work best for you. Researching them beforehand will tell you which networks will fit your needs and could give you the best possible reach and engagement.
For instance, YouTube could be your top pick if you are running a video content marketing campaign. However, you could choose Facebook if majority of your customers use the platform instead.
By focusing on a few select social media networks, you will be giving attention and effort in the right place.
Rule 2: Create Viral Content
Curating or creating viral content is pretty-much a rule set in stone for organic engagement growth. You will need content that is “share-worthy” if you really want engagement.
The more people share your content, the higher the chance that others see it and engage with it. It may even get picked up by influencers that could greatly increase your reach.
Try to stay away from clickbait content. People may start to unfollow your page if you only provide content with catchy headlines but with no substance at all.
Rule 3: Do Your Research
You should know who your target audience are and what they usually do online. This arms you with the information you need to create targeted content for your audience.
Create audience or buyer personas so that you will know which content will work best for them. The more relatable the content are, the higher the chance of engagement.
Rule 4: Engage
Perhaps the most obvious rule for organic engagement growth is that you yourself should also engage with your audience. If they post questions or comment on your content, be proactive in engaging with them.
Brands that engage with their customers are more loved and will most likely have more organic engagement growth in the long time.